HOSPITAL : antwerp

I forgot how ridiculously rich in knowledge superfuture is! This must be my last scout on there otherwise I will be blogging endlessly.... So, superfuture has just reported about this fascinating new retail concept in Antwerp (of course): "HOSPITAL". On arrival at HOSPITAL's website... the alternate retailing experience begins with a seemingly endless video campaign beautifully shot in black and white, fading in and out of focus like an amateur camera artiste. Fascinating. The alternate retail experience continues through to the store... as superfuture reports - the store features high end labels, belgian and international designers housed in a former warehouse which also accommodates a wine bar, restaurant and 3 luxury b&b!


At least I know where to stay on my next trip to Antwerp now ;)