Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Monday, 31 March 2008

Cycle me Home

Hallo!! from.. Berlin

I'm flying back tonight, had a lovely weekend away and discovered some wonderful little boutiques to rival those back in London. I will post about that in more detail when I'm home so I can upload the photos and report on my findings and amazing buys...!

I just wanted to post up how I have this overwhelming urge to get a retro bicycle. It's all the rage now isn't it... well, bicycles have always had a strong presence amongst our European counterparts but I'm loving the retro bicycles even more so after my visit to the flea market yesterday. I saw a man riding a retro-cycle with a basket at the back with his little dog sat in the basket... I'd like a bicycle with curved handles and a pretty basket.

But speaking of bicycles.. has anyone seen the Chanel bicycles costing around £6200??Well that's what you pay for quilted leather and the double-C logo.

Neon-coloured bikes (dotted around NY) were the latest guerilla marketing technique used by DKNY during New York fashion week, accompanied by handouts of bike maps. Clever way to promote eco-travel and the NY brand.

Next blog up soon with my fabulous buys from the German capital...

Sunday, 9 March 2008

Target Practise

As a marketing student, I'm always on various trendwatching/trendhunting/coolhunter blog/websites searching for the newest marketing technique. I came across this. In a Chinese subway they had large posters of animals with rifles/shotguns and the sound of gunfire when pedestrians walked through, with the advert questioning: "What if it was the other way around?" [Trendhunter]

Certainly effective. I think I'd **** myself. What do you think?