According to Drapers,
Topshop will be launching an area on the ground floor of their Oxford Circus which will act as a curated shop for the 'time-poor' shopper which filters and gives you, well, an edited version of the humungous place that is Oxford Circus Topshop. When Drapers went to press, it appears the name so far will be along the lines of 'Topshop Edit' - although confusing to people like me that associate that with their fantastic 'EDIT' range which was a pop-up boutique showcasing new young international designers...
Anyway -
love the idea.
Love that the idea could be manipulated to have different people with fash authority such as fash editors and (respected bloggers like Rumi N of
fashiontoast perhaps?) curate the area and a refreshed VM accordingly.
Finishing the topshop note, I adore this blazer featured on their homepage representing their Graduation collection. Immensely lush.
[Source: Drapers, article available
here.]
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