Dressmonster // pushButton

 

I have absolutely got obsessed over this jacket... featured on asos.com's homepage and feature product for 'working wardrobe'.. Dressmonster's Loose Colour Block Jacket priced at £150 encapsulates pretty much everything I need in spring 2011. Casual chic, boxy body paired with loose fluid drapey jersey and oversized sleeves. Lush!
Dressmonster is the diffusion line of designer label 'pushButton' born from creative director Seung-Gun Park. A google here and there, landing me on paper-doll, tells me that Seung-Gun Park has absolutely no fashion background but is a self-taught designer who got bored of the dull fashion landscape. It's quirky, crazy, fun and bright. I <3 it. I think it's just what I need for 2011 to get me out of this weird dark-navy-black-lull-of-2010 I stumbled into. pushButton's s/s 11 collection plays it down with more muted colours (with splashes of chambray blue and tropical green), typical of this season, but doesn't sway from the innovative cuts and drapey, oversized aesthetic. Think I found my new brand obsession for the season.

my heart skipped a bit with this ensemble.